WELCOME TO MY WRITING PORTFOLIO

Hinckley Craven

SEO

Optimizing content to rank organically in a Google search is critical. It makes your brand and website more visible, which translates to increased traffic and opportunities to convert prospects into customers. Awareness content will drive the most traffic, while conversion (long-tail) content will result in more qualified leads.

As I worked with clients, we emphasized adding SEO as part of their overall content strategy. Even in competitive industries and keywords, we were able to rank and improve their web presence.

Medallion Bank
Ranking Blogs
  1. Recreational Vehicle Financing Programs
  2. 5 Benefits of Boat Ownership
  3. Common Myths About Home Improvement Financing
  4. RV Financing for Dealerships
  5. Financing Programs for Recreation Dealerships (non prime recreation financing)
  6. How Subprime Recreation Lending Helps Dealers
Haven Dental
Ranking Blogs
  1. What is the cost of veneers in Utah?
  2. Why Dentists Drill Teeth to Repair Tooth Decay
  3. What is the cost of dental implants in Utah?
Synergize Dental
Ranking Blogs
  1. Top 10 Dental Office Manager Interview Questions
  2. Why Work with a Dental Coach? (3 Pillars of Success)
  3. Top 10 Dental Practice Management Books
  4. Top 7 Dental Consulting Firms
WBW
Ranking Blogs
  1. Women Returnship Programs
  2. Women Returning to Work
  3. Complete Returnship Guide (what is a returnship program)
  4. How to Find Women for Hire

Case Studies

Case studies are top-tier marketing tools for companies to showcase the value of their products or services to potential customers, helping to drive sales and revenue.

Over the years, I’ve assisted in the ideation and execution of countless case studies for clients. This content has been a crucial component of sales and marketing collaboration to increase leads and conversions. 

Grokker
Content & Design
  1. MOHG Prioritizes Employee Wellbeing Before, During, and After Pandemic
  2. Pinterest Strengthens Corporate Culture with Global Wellbeing Benefits
  3. The City of Greeley Builds a Stronger Workforce Community with Grokker
  4. Bridgepoint Education Delights Their Dispersed Workforce with Grokker
Interface
Content & Design
  1. Ensuring Certainty In Testing Labs With Precision Force Measurement
  2. Gopher Motorsports Takes Force Measurement Optimization To The Track
  3. Interface Supports Incredible Wind Energy Innovation
  4. Accelerating Automotive Excellence With Interface Testing Lab Solutions
  5. Vertical Farming On Earth And In Space
  6. Advancements In Robotics And Cobots Using Interface Sensors
AXiOM EHR
Content & Design
  1. Utah Behavioral Health Provider Gets “One-Stop Shop” EHR
  2. New EHR Spawns Transformation for Major Colorado Human Services Agency
  3. Rapid Telehealth Scale-up Case Study
Synergize Dental
Content & Design
  1. 3-month Supply Savings
  2. Putting more money in the pockets of dentists with extensive supply savings
  3. Optimizing Business Systems to increase dental practice valuation
  4. Year-over-year growth in a highly competitive and saturated area for dentists
Nexus IT
Content & Design
  1. Technology Infrastructure for a Retail and Hotel Management Company
  2. A Veterinatry Clinic Required IT Service and Support
  3. Jans Mountain Outfitters is an outdoor retailer full of recreational experts

Webinars

Many organizations use webinars as a marketing tool to promote their products, services, or brand. Webinars are excellent for generating leads, demonstrating product features, or educating potential customers about a particular topic relevant to the organization’s offerings.

Webinars are often part of an overarching marketing strategy, which involves email campaigns, collateral development, social engagement, and deck presentations. Content was an integral part of making these campaigns successful. 

inWhatLanguage
  1. Drips, Bots, and Blogs: A Non-Traditional Approach to Learning Reinforcement
  2. Authentic eLearning Localization: Challenges and Best Practices
  3. Localization: Revolutionize Your Global Content Strategy
Interface
  1. Exploring Capabilities of New Measurement Products
  2. Weighing your Options
  3. Ruggedized Test & Measurement Solutions
Grokker
  1. Talent Acquisition and Retention: What Employer Efforts Move the Needle?
  2. Making Your New Year’s Resolutions Stick: Turning New Year’s Motivation into Lasting Success
  3. Finding Balance During the Holidays

Collateral

Sales collateral helps salespeople close deals. Creating a toolbox of resources gives you an opportunity to nurture relationships and push deals forward, whether you want to generate more leads, have an excuse to reignite a conversation or develop trust with stakeholders.

This process was an important component of collaborating with other departments to produce high-value content pieces. These could be in the form of white papers, infographics, thought leadership articles, and high-level consumer reports. 

AXiOM EHR
Content & Design
  1. The Role of EHRs in Long-Term Organizational Sustainability
  2. The Cure for the Common EHR?
  3. AI Solves Common Healthcare Financial Ills
Interface
Content & Design
  1. Turning an Active Component into a Sensor
  2. Contributing Factors to Load Cell Accuracy
  3. ConvexBT – The Most Innovative Load Button Load Cell
Grokker
Content & Design
  1. 5 Workforce Wellbeing Trends
  2. 2021-2022 Frontline Industries’ Leadership Sentiments Report
  3. Workforce Wellbeing Solutions for Today’s—and Tomorrow’s—Employees
  4. The 5 Pillars of an Effective Wellbeing Solution
  5. 100 Years of Workforce Wellbeing

Websites

A website is the foundation for all digital marketing initiatives. It’s where you establish credibility and begin developing a relationship with online prospects. 

As part of my responsibilities, I have written and managed the creation of hundreds of websites, from content development to design.

Examples
Content & Design
  1. High Country Adventure
  2. HERO Home
  3. Synergize Dental
  4. Haven Dental Center
  5. HEB Solutions
  6. Medallion Bank
  7. inWhatLanguage
  8. AXiOM EHR
  9. CH Recruiters
  10. Mumberry
  11. Women Back to Work
  12. The Point Dental